Ali Hamandi
Multidisciplinary Product Designer & Maker
The best product decisions happen when you understand the whole picture, not just what users want, but what's technically possible and commercially viable. My path through marketing, engineering, and development shaped how I approach problems, helping me spot opportunities that can be missed and avoid solutions that look elegant on paper but crumble in reality.
This cross-functional perspective influences how I work. While others just see beautiful mockups, I also think about other challenges. Where teams get excited about features, I consider scalability. It's about designing with a clear view of every dimension of the problem. I look for the sweet spot where user delight meets technical elegance and business sustainability. These forces rarely align naturally – finding that convergence requires understanding the language of each domain.
Currently, I lead product at Tamata Shopping, balancing innovation with user trust, and at Quta3d, where digital design meets physical manufacturing constraints. Both roles reinforce a simple truth: brilliant ideas mean nothing if they can't be built, and perfect engineering is worthless if nobody wants to use it.
Experience
Jan 2023 - Present
Product Lead
Tamata Shopping · Consultation then Fulltime
Leading product strategy and execution for a suite of financial products, including the customer-facing mobile app, a Buy Now, Pay Later (BNPL) service, and internal operational dashboards. I drive the product roadmap, define feature requirements, and oversee the end-to-end development lifecycle to deliver a seamless user experience.
Apr 2021 - Present
Founder & Product Developer
Quta3d · Freelance / Foundation
Established and currently lead a studio that designs and manufactures physical products using modern manufacturing technologies. I manage the product lifecycle, from initial concept and 3D modeling to prototyping and final production, delivering both functional tools and custom branded merchandise.
2019 - Present
Freelance Product Designer (UX/UI)
Independent · Freelance
Partnering with a diverse range of businesses to improve their digital products. My process involves in-depth product analysis, identifying user pain points, and designing innovative solutions. I collaborate with teams to implement changes that enhance user experience and drive business goals.
Aug 2022 - Feb 2024
Product Designer
Baly (Rocket Internet) · Fulltime
Held complete product design ownership across a complex ecosystem, including customer-facing food and grocery apps, a logistics management app, and two critical internal dashboards. I was responsible for user research, UX/UI design, and ensuring a cohesive user experience across all platforms.
Oct 2021 - Jan 2023
Product Design Trainer
Computiq · Contractor on project
Developed an immersive curriculum and led engaging UX training workshops for over 150 participants. My role involved creating educational materials, facilitating hands-on learning sessions, and mentoring aspiring designers in the principles of product design and user experience.
Jan 2022 - Sep 2022
Product Designer
Feed App · Fulltime
Assumed full design ownership of the customer-facing mobile application and its comprehensive design system. I managed the entire design process, from user research and journey mapping to UI/UX design, prototyping, and developer handoff, ensuring a polished and user-centric final product.
Jan 2021 - Jan 2022
Product Designer
Tamata Shopping · Fulltime
Tasked with elevating the user experience by creating a new, scalable design system from the ground up. I led the visual and interactive refresh of the entire customer-facing application, resulting in a more modern, intuitive, and consistent interface.
Aug 2020 - Jan 2021
Graphic Designer
Tamata Shopping · Fulltime
Directed all creative output for marketing initiatives, developing a wide range of digital and print assets. My responsibilities included creating ad campaigns, social media content, and promotional materials that aligned with brand strategy and drove user engagement.
Dec 2019 - Apr 2021
Service Contractor Designer
World University Service of Canada (WUSC) · Contractor
Engaged as a design contractor to create visually compelling and informative materials for various educational and outreach programs. My work supported the organization's mission by making complex information accessible and engaging for a diverse audience.
Jan 2017 - Dec 2021
Freelance Graphic Designer
Independent · Freelance
Provided comprehensive freelance design services to various clients, specializing in brand identity development, social media presence, and print design. I helped businesses establish a strong visual identity and communicate their message effectively through compelling design.
Dec 2019 - Jul 2020
Product Designer
Solo Studio · Paid Internship
Collaborated closely with a cross-functional team of business stakeholders and developers to design and launch digital products across various platforms. Gained hands-on experience in translating business requirements into user-friendly interfaces and interactive prototypes.
Apr 2019 - Aug 2019
Graphic Designer
Shabab Media · Fulltime
Oversaw the full lifecycle of marketing production, from concept to final execution. I was responsible for creating a high volume of visual content for social media, web, and print campaigns to support brand growth and marketing objectives.
Jun 2018 - Nov 2018
Graphic Designer
4 Corners · Fulltime
Managed all aspects of marketing design production. My role involved creating a variety of visual assets to support sales and promotional activities, ensuring brand consistency across all materials.
Skills & Expertise
Design Tools
Technical Skills
Languages & Frameworks
Specialized Tools
Education
My engineering background, with its focus on system integration and automation, informs my design process. I still apply mechatronics principles in my current 3D printing and manufacturing work, ensuring a practical, systems-level approach to problem-solving.